Adult Toys in London – Where to Shop, What to Try, and How to Stay Safe

Looking for a place to snag a new toy while you’re in London? You’re in the right spot. London has everything from trendy boutique sex shops on Carnaby Street to online stores that deliver in plain boxes. Below you’ll find quick, practical advice that helps you pick the right shop, stay under the radar, and enjoy your purchase without any hassle.

Top Brick‑and‑Mortar Shops You Should Know

First up, the physical stores. If you like to see and feel the product before you buy, hit these spots:

• Lovehoney Store – Victoria: The biggest name in the UK, with a wide range of vibrators, bondage gear, and lubricants. Staff are friendly and can answer any question you have.
• Ann Summers – Oxford Street: A familiar chain that offers a good mix of beginner‑friendly toys and more adventurous pieces. Their window displays give a clear idea of what’s new.
• Bondage & BDSM – Soho: If you’re into kink, this tiny shop in Soho has high‑quality restraints, paddles, and fetish wear. The vibe is discreet and the staff know their stuff.
• Good Vibrations – Camden: An indie shop with a curated selection of eco‑friendly and body‑safe toys. Great for couples looking for something a bit different.

All of these locations accept cash and cards, and most have private fitting rooms if you need a quick test.

Online Options for Discreet Delivery

Prefer to shop from your couch? London’s internet scene makes it easy to order anonymously. Here are the best sites:

• Lovehoney.co.uk: Same brand as the Victoria store, but with more sales and a subscription box that arrives in an unmarked package.
• Wowbeyond.com: Offers a “stealth” shipping option that uses plain envelopes. Their range includes luxury toys and affordable basics.
• SexualWellness.co.uk: Focuses on health‑first products, like silicone‑based lubricants and medical‑grade vibrators.

When you order online, always check the return policy. Most reputable sites allow returns if the product is unopened and in its original packaging.

Quick Tips for a Smooth Shopping Experience

1. Know your material. Silicone, glass, and ABS plastic are body‑safe. Avoid anything that smells like cheap plastic.

2. Set a budget. You can get a solid starter toy for under £30, but high‑end models can cost £200+. Decide what you need before you walk in.

3. Check the battery type. Rechargeable toys save money and are more eco‑friendly than disposable batteries.

4. Read reviews. Sites like Lovehoney let customers share real experiences. Look for comments about noise level and durability.

5. Mind the law. In the UK, adult toys are legal as long as they’re not marketed to minors. You’ll never be stopped buying them, but keep them out of sight if you share a flat with younger housemates.

6. Ask for help. Staff at reputable shops are trained to guide you without judgment. If you feel awkward, remember they see new customers every day.

Whether you’re a first‑timer or a seasoned explorer, London makes it easy to find the right adult toy. Pick a shop that fits your style, use our safety checklist, and enjoy the experience. Happy hunting!