If you’re looking for a place to buy sex toys, lingerie or other adult goodies, London has a lot of options. From tiny speciality shops in quiet streets to big chains on busy corners, you’ll find something that fits your style and budget. The good news is most stores are welcoming, clean and easy to spot.
Every part of the city has its own vibe, and the same goes for adult stores. Here are the areas that most locals and visitors head to:
Soho – This is the classic red‑light quarter. You’ll see the famous Lovehoney flagship store and a few smaller boutique shops tucked behind cafés. The streets are busy, so you can pop in without feeling singled out.
Camden – Known for its alternative crowd, Camden has several independent shops that stock niche items, BDSM gear and colourful vibrators. The market atmosphere makes browsing feel like a fun adventure.
Covent Garden – If you prefer a more upscale setting, Covent Garden’s polished stores offer premium brands, designer lingerie and discreet service. Expect a sleek layout and helpful staff.
Elephant & Castle – This area is home to a few larger chains that price‑match and run regular sales. It’s a good spot if you want a wide selection without paying high city‑centre prices.
Shoreditch – Trend‑forward shops here focus on modern designs and eco‑friendly toys. You’ll also find pop‑up events and workshops that let you try products before you buy.
Walking into an adult store in London is usually a low‑key experience. Staff greet you with a smile and usually ask if you need help – feel free to say you’re just browsing if you’re unsure. Most shops keep the lighting soft and the shelves organized, making it easy to find what you want.
Payment options are varied: cash, credit cards and contactless are all accepted. Many stores also let you pay with mobile wallets for extra privacy. If you’re nervous about staff seeing your purchase, ask about their discreet packaging – most will put your bag in a plain box.
Don’t forget to check the store’s website before you go. Many London shops list their best‑selling items online, offer online ordering with in‑store pickup, and post upcoming events like product demos or lube workshops. Signing up for a newsletter can get you a welcome discount and keep you in the loop about sales.
If you’re new to the scene, start with a basic vibrator or a set of lubricants. Staff can recommend starter kits that won’t break the bank. For more experienced shoppers, ask about specialty items like electro‑stimulation toys or high‑tech remote‑controlled products.
Finally, remember that London’s adult stores are part of a larger nightlife culture. Many are close to bars and clubs, so you can plan a night out that ends with a quick shop run. Whether you’re looking for a gift, a personal treat, or something for a party, the city’s shops have you covered.
Use this guide to pick a neighbourhood that matches your vibe, head to a store that feels comfortable, and enjoy the variety London has to offer. Happy shopping!
Discover London's vibrant adult store scene, packed with diverse shops for every taste and preference. From budget-friendly adult toys to luxurious bedroom accessories, this guide highlights the must-visit spots. Whether you’re a seasoned shopper or a first-timer, you'll find practical tips and entertaining insights to enhance your experience. Enjoy a playful and satisfying shopping adventure in the heart of London.